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Sela - A Natural Skin Brightening Formula

After almost two years of testing and development, I'm pleased to introduce Sela, a phenomenally effective and truly natural skin brightening formula.

This formula was inspired by several lady relatives on my side of the family, who seemed to be on a never-ending search for an effective skin brightening formula. In reviewing the ingredients and concentrations of several pricey products from all over (the States, Japan, and Korea) ranging from one to two hundred dollars, I knew that I could put together a higher quality skin brightening formula at about half the cost - it only took me 22 months to sort it all out.

Each of the premium grade, natural ingredients that go into Sela are chirraly correct, which is to say that our natural skin brightening ingredients are guaranteed to penetrate into the dermal layer of your skin.

It's in the dermal layer where the effects of aging, including photo damage, manifest as scar tissue build-up, which is ultimately what hurts skin brightness and clarity.

Not only can the ingredients in Sela effectively sink into the dermal layer of your skin, they have been clinically proven to be more effective than synthetic bleaching agents like hydroquinone.

Bottom line: daily use of Sela is intended to restore damaged skin cells, leading to a brighter, more youthful glow in your complexion without the harmful effects of traditional bleaching chemicals.


"Within a week of using a dab on my forehead, cheeks, nose, and chin, several people commented on the change in my complexion. Now when I don't use it, my skin looks kind of ashen. You're spot on to call it a skin brightener."

"As you know, I tried it for the spots (melasma) on my upper cheeks. It took until this month (five months of daily use) to see fading. My spots haven't disappeared completely, but a few of them have definitely become less noticeable. My skin also feels younger, like it is naturally tighter. People have told me that I'm looking happy and well rested!"

"I can't go without it. I massage it all over my face before lotioning in the morning. This is the best thing you've made so far."

"This is way better than the Korean cream that I bought last year for over a hundred dollars. It's made a big difference with my pregnancy spots, but you should tell your readers that it took a while (six months of daily use)."

"Right away, you feel the quality. What's amazing is that it feels like it's doing a lot to my skin and making it brighter but it doesn't feel harsh. With (what my mother bought for me), my skin got itchy and red almost right away. I love this!"


Wash and gently pat your skin dry. If you use toner, apply it before using Sela. Apply a small amount to your entire face and neck - just a small amount goes a long way if you gently massage this formula into your skin. Follow with a natural moisturizer (we had all of our testers follow application of Sela with Jonah Naturals Organic Moisturizing Lotion).

You can use Sela once or twice daily. It can be applied under make-up, and is completely safe for pregnant and nursing women.


In all of our testing with people in multiple age groups (early 20's to late 80's), we consistently found that it took about six months to see significant improvement in skin tone and brightness. Many of our testers noticed an almost immediate difference in general glow, though it took about half a year to see significant change in tone and brightness.

Our testers seemed to experience equally positive results whether they used Sela in the morning or at night before going to sleep.

Sela is housed in an airless pump bottle, one that works without a dip tube. Each bottle is filled all the way full (30 mL); pressing down on the pump pushes the formula out of the dispensing valve without air - you may need to pump a few times to initialize flow. Please note that just a small amount will be dispensed with each pump - this is intended, as five small dabs, evenly spread out over the face is an optimal amount for most; using this amount on a daily basis, each bottle of Sela lasted our testers between 1.5 to 2 months.


Organic Herbal Infusion, Organic Aloe Vera, Hyaluronic Acid, Witch Hazel, Methylsulfonylmethane (MSM), Wild-crafted Kojic Acid/Reishi, Glycolic Acid, Carbomer, (2s)-2-Amino-5-guanidinopentanoic Acid, Wild-crafted Willow Bark, Organic Licorice, Wild-crafted Lemon Balm, Wild-crafted Chinese Ginseng, Organic Anise, Organic Horseradish, Organic Schisandra, Organic Fennel, Melissa Essential Oil, Organic Jojoba Oil, Ethylhexyl Glycerin, Phenoxyethanol.

Quality Guarantee

If you're not completely satisfied with the results that you experience with Sela (provided that you use it daily on all areas of your face and neck where you would like to see improvement), simply let me know and I'll authorize an immediate refund, minus shipping and handling, no questions asked. I only ask that you give it a fair trial, as our extensive testing indicated that it takes about six months to see significant, lasting change.


Frequently Asked Questions and Answers on Sela

Can Sela be used under regular sunscreen?

Yes, Sela can be used under any type of moisturizer, sunscreen, or make-up. It penetrates to the dermal layer quickly.

Is it safe for use during pregnancy and breastfeeding?

Yes, Sela is safe to use while pregnant or nursing, though it's always prudent to check with your physician before you introduce any new product to your daily regimen.

I am allergic to chemical fragrances and wonder about the suitability of your product, Sela?

We do not add any artificial fragrances to Sela; it is considered scent-free.

Will Sela remove brown spots?

Most of our testers were looking to do just this, to fade hyperpigmented spots. We found that it took about six months to see effect; smaller, lighter spots disappeared in some cases, while in most cases, we noticed significant fading, not complete disappearance. Our testers found that Sela definitely seems to prevent occurrence of new spots.


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